American Cancer Society (ACS) runs one of the largest longitudinal studies of behavioral data for cancer prevention. Recently, ACS embarked on a journey to better connect and build a community around the study's participants with the aim of increasing engagement and better delivering information to them. In this webinar, we will discuss how nonprofits can
Create a research-focused community
Communicate effectively with their participants about upcoming surveys
Develop best practices around messaging and program development
The webinar will show how ACS uses surveys as a mechanism to collect data, understand the audience, and make data-driven decisions.
Speaker: Vivek Bhaskara, QuestionPro
Vivek Bhaskaran is the founding member and Executive Chairman of QuestionPro, one of the industry's leading providers of web-based research technologies. As Chief Executive Officer, he plays a key role in defining the company strategy and using technology and innovation continuously to maintain its leadership in the industry.
He has played a pivotal role in QuestionPro's journey. In 2008, QuestionPro made Inc. magazine's list of the fastest-growing private companies, ranking 172nd overall and 25th among business-service providers.
Vivek completed his primary education in India before moving to Russia and then US. He holds a Bachelor's Degree in Computer Science from Brigham Young University, Utah.
Speaker: Alpa Patel, Cancer Prevention Studies
Alpa V. Patel serves as the principal investigator of the Cancer Prevention Study-3 (CPS-3) and provides strategic oversight for the study and biospecimen management team and all study operations. As an expert in physical activity epidemiology, she oversees the assessment and analysis of physical activity data in the Cancer Prevention Studies (CPS).
